Capital decisions are never only about capital.
A private advisory space for leaders facing high-stakes capital and governance decisions.
You are facing complex decisions involving your company’s capital: exits, fundraising, succession, or difficult shareholder dynamics.
My experience as an international deal-maker brings financial and strategic rigor.
My background in psychoanalysis helps illuminate what often remains unspoken beneath shareholder tensions, governance conflicts and moments of transition.
Together, we examine the strategic, financial and human dynamics shaping your decision.
The clarity that emerges allows you to decide with greater discernment, control and freedom.
My offer
Three ways to create clarity around a decisive moment.
The Finance Shrink
Private ongoing advisory for leaders facing high-stakes capital decisions.
The 15-Hour Equity Intensive
The intensive deep dive designed for decisive transitions, exits, governance tensions or strategic moves.
The Founder Sprint
A focused short-format session for founders preparing a raise, strategic pivot or key investor conversations.
Rosa Bellei
“ What interests me is the decision behind the decision.
In an age obsessed with speed, the real challenge is to discern what, within a decision, truly engages something of yourself. ”
20+
YEARS OF EXPERIENCE
300+
MANDATES ADVISED
Former J.P. Morgan and Dyens & Co, for more than twenty years, I worked as an international deal-maker, directly involved in some of the most sensitive moments in the life of a company, alongside executives, heirs, founders, shareholders, and investors, when decisions carry lasting consequences.
I have structured and led major cross-border transactions for both family-owned businesses and international groups.
That direct experience of decision-making — when it engages personal responsibility within a complex governance framework — now forms the foundation of my advisory practice for founders and shareholders.
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JP Morgan
LVMH
Liaigre
Estée Lauder Companies
L’Oréal
Mauboussin
Embassair FBO
Davines Group
Mecca Australia
Dr. Jart+ S. Korea
Hublot
Unilever
Kilian Paris
Piquadro
Sunjewels India
Damiani
Giunti Editore
Niely Cosmeticos Brasil
Creed
Bacardi
Roots Canada
Testimonials
At a time of great uncertainty, I found here a space where the decision could finally emerge — free from pressure and free from isolation.
— S.G. | international executive
At a time of great responsibility, I found in Rosa an expert presence — consistently available, steady, and profoundly reassuring. I was no longer alone in bearing the weight of my decisions.
— V.B. | Majority shareholder of an industrial group
Two years ago, I entered a period of deep questioning around my agreements with my business partners. I was overwhelmed by doubt and uncertainty. I no longer knew what I wanted — or even whether I still wanted anything at all. It was then that Rosa Bellei came into my path.
We began meeting every week for an hour, speaking freely about everything.
She helped me find my way out of the darkness and back toward the light. She enabled me to rediscover the desire to act, to persevere, and to create.
— A.N. | CEO and shareholder of an international luxury group
Press
B2B Global Magazine
The Decision behind the Decision
Interview | March 2026
AZ Academy
Evaluating your company
Milan, April 2026.
The World Forum
On the Future of Democracy, Tech/AI and Humankind
Berlin | February 2026.
Alongside Hillary Clinton, former U.S. Secretary of State
20-minute introductory conversation — confidential